Before and after view of a dramatic ground floor extension in Stratford, Newham, transforming a cramped layout into a bright, open space.
Spacious open plan dining area within a contemporary home extension in Stratford, perfectly accommodating a large family table.
A completely hidden kitchen extractor system seamlessly integrated into a clean, modern worktop surface.
A tailored ground floor extension layout with smart underfloor heating insulation to safely accommodate a classic piano.
Reconfigured open plan ground floor layout in Newham, removing restrictive walls to create a fluid, continuous living space.
Architectural view of a conservation area extension in East London featuring striking high ceilings and an innovative double slanted roof.
Detailed shot of premium bespoke joinery and custom kitchen cabinets crafted for a residential extension in Stratford.
High end slide and turn glass doors fully open to connect a modern London kitchen extension directly with the garden.
Full rear view of the completed conservation area extension in Stratford, showcasing the double slanted roof and full-width glass doors.
Bespoke triangular feature window at the peak of a conservation area extension, flooding the interior with natural night sky views.
Projects

A House with Perfect Pitch

Light-filled kitchen extension for a period home in a conservation area

Borough: Newham

Service: Design and Build

 

Project brief: 

Every home has a story, but this traditional property required a highly specialised conservation area extension to unlock the true potential of its ground floor layout. While the house boasted beautiful original features and a welcoming front facade, the ground floor was telling a different story entirely. It felt segmented, cramped and a bit stuck in the past.

The biggest hurdle?

The layout simply wasn’t keeping up with a vibrant, modern lifestyle and a desire to host others. Our client needed a home uniquely tailored to them; a place where cooking, entertaining, and music could seamlessly blend together. Instead, a beloved piano was acting as a bulky room divider, blocking the natural flow of the house. To make matters trickier, the outdated kitchen couldn’t quite accommodate a large inherited dining table, leaving it pushed up against a wall and feeling entirely too cramped. Add in a chunky chimney breast disrupting the middle room, a dark bathroom lacking ventilation, and draughty, single-glazed rear sash windows, and it was clear the ground floor was ready for some serious attention.

The goal was a bright, open-plan design that connected the living space directly to the garden, but there was some understandable hesitation. After a previous loft conversion with a different team that didn’t really go that well, taking on a massive new renovation felt a bit daunting, so this couldn’t be a generic, off-the-shelf box. It needed a bespoke solution that protected the piano from underfloor heating, kept in line with local planning policies, but most important, felt genuinely personal.

 

Our design approach for a conservation area extension

We knew from our very first chat that this project needed to be architecturally driven and highly collaborative. We weren’t just building an extension; we were designing around specific daily rituals.

To get the flow exactly right, we got to work reconfiguring the ground floor, removing the restrictive layout to pave the way for a continuous, spacious open-plan design. We swapped out the old single-glazed windows for proper period-style double glazing to boost energy efficiency while keeping the local conservation officers happy.

Because we believe a good design process is a true partnership, we took every single creative idea seriously, even the experimental ones. When a completely seamless kitchen worktop was requested, we worked through the physics of standard pop-up extractors to find a brilliant, entirely hidden extraction system that looked sleek and actually worked.

We also played shield when the usual renovation headaches popped up. When planning permission threw a ‘spanner in the works’, initially capping our design at a 3-meter extension instead of the 4 meters required to fit the dining table, we came up with a clever solution and within 24 hours, the 4-meter extension was approved. Later, when boundary line questions arose, our construction director, solved the issue quietly before anyone had time to stress.

The outcome

The result is a bright, breathtaking conservation area extension that completely transforms how the home is experienced. Instead of the standard single-pitch sloped roof originally expected, our team recommended a striking double-slanted roof. This architectural twist opened up the vertical volume of the room dramatically, creating a generous sense of height that fills the home with light without pressing down on the living area.

A key feature of the extension is the bespoke glazing system. After plenty of collaborative design discussions about balancing uninterrupted sightlines with the ability to completely open up the room, we landed on slide-and-turn doors paired with a gorgeous triangular window at the peak of the roof. On a warm day, the doors retract fully, erasing the line between inside and out, allowing our client to sit at the perfectly placed dining table and look up at the night sky

Despite everyone saying that construction timelines are a myth, our team hosted a housewarming party two days ahead of schedule for our client, delivering a pristine, beautiful home right in time for the Christmas holidays.

Bespoke joinery by Louis Baker 

Glazing by: Sunseeker Doors 

Arrow Down
Reconfigured open plan ground floor layout in Newham, removing restrictive walls to create a fluid, continuous living space.
The original cramped and segmented ground floor layout featuring the dark middle room and chimney breast before construction
Customer Reviews

We’re trusted by clients to deliver beautiful results

We’ve helped these homeowners create bold, beautiful, functional homes through a transparent, design-first, and solution-driven approach.

Living in our newly transformed home is a revelation… feels like an entirely different house. We set out to create a family home for the next 30 years, and the results exceeded our expectations. Before, the house was cold, outdated, and lacking basic necessities like insulation and a functional family bathroom. The kitchen was tiny and impractical, and the layout made it impossible to manage two young children without constant stress. Now, it’s everything we dreamed of: warm, eco-friendly, and tailored to our family’s needs.

Pencil and Brick’s team was exceptional. During the project, they uncovered serious structural issues: rotting joists and a void under the house caused by a collapsed drain. They acted swiftly and decisively, stabilising the house and repairing the underlying issues while keeping us informed every step of the way. The challenges were daunting, but their expertise turned potential disasters into opportunities.

The new kitchen-diner has been life-changing … bright, spacious, and perfect for family life. The family bathroom is another highlight, designed for the children’s comfort and safety. Sustainability was central, and we’re thrilled to be off the gas grid, running on solar energy with excellent air quality throughout the house.

The team’s guidance, especially on balancing priorities, was invaluable. They transformed a stressful process into a collaborative journey, and their professionalism gave us complete confidence. Pencil and Brick didn’t just build our house; they gave us a home we’ll treasure for decades.

Our Clients

A House with a Sunlit Kitchen


“Pencil and Brick were a pleasure to work with. They were clear and quick in communications. They helped us prioritise when compromise was required, and are honest and direct. We engaged them as architects, project managers, and builders to renovate our Victorian home. The complete service made a stressful process as painless as possible and meant the project was finished within expected budget and on time. They collaborated with us, listened to our requirements and tailored their approach to our needs, offering clever solutions to tricky areas…They have transformed an uncomfortable house into a home we look forward to returning to and waking up to.”

C.L

Colworth Road

Seán and the team at Pencil & Brick have been amazing on this second residential job they have been doing for me on Forest Road in Walthamstow. They take the time to go through what is needed and are knowledgeable on what is possible. They manage to make my big ideas reality! Their professionalism and understanding of the process to achieve planning for your project is second to none. The whole team is very patient and listen to your thoughts and work through them with you and then they miraculously produce all these options for you that you didn’t think possible. And they somehow remain totally calm when you are having a bit of a meltdown (guilty) and come up with a solution for you.

L.J

Forest Road

I have worked with Pencil And Brick on a few projects. One was a particularly tricky one where planning permission was proving difficult. They were with me every step of the way and saw the application through til the successful end! We are now working on another project which I am looking forward to fulfilling. They have a wealth of professional connections that make life so much easier. I have used other ‘planners’ and have been very nervous and the process has not been smooth but with Seán I feel I am in safe hands. Trusting your professionals is a very large part of your build journey and I can say I trust Seán and the team.

L.J

Tilney Court

A year ago I found myself in quite a tricky situation with the local authority during a project I had started that was threatening to unravel in an expensive fashion. Sean (and Matt) took over the project, somehow managed to bring calm to a difficult situation and I can now see light at the end of a long tunnel. His architectural work is first rate but of equal importance is his ability to deal with people in contentious professional situations, which having learnt the hard way, is one of the most important things in this business.

N.N

Roden Street

“Pencil and Brick bring a fresh, sometimes quirky approach to their projects: they are not afraid to introduce statement colour or eye-catching features to the interior design. These London architects are experts at sympathetically reimagining Victorian homes to create spaces that are contemporary yet retain character and avoid blandness”

24 Housing

24 Housing

Pencil and Brick

Pencil and Brick Architects Ltd. RIBA Chartered Practice No.20016109, Registered in England and Wales. Reg No. 08511999. Pencil and Brick Ltd, Federation of Master Workers No. 130675, Registered in England and Wales. Reg No. 12010077 © Pencil and Brick.